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Ecko Uses Hot Girls to Sell Clothes, and Other Terrible Cliches

Ew, I’ve just been sexually harassed by the most disgusting ad campaign ever! I will explain–but first, what’s up with the new pseudo-ironic trend? You know, jokes so wrong and badly done that “we can’t possibly be serious; rather, we’re making a statement!” (Hamlet 2, I’m talking to you.)

Somehow, wannabe satire has found its way into fashion marketing via Ecko. Note to ads people: If you’re going to try your hand at satire, don’t forget to be funny (or satirical) :)

See Ecko’s new Hot Girls Make Great Clothes campaign, in which Hot Girls literally make the clothes! How creative and hilarious. I personally like the girls’ profiles and the news headlines on the site (Unattractive Girl Sues!):

This cutting specialist begins each morning with something large and buzzing between her legs. She rides to the Ecko facilities on top of a Harley Soft Tail. So, what do the other girls think of your bike? “I’m teaching a couple to ride?Lexis, Crystal. Devon was a little surprised her thighs turned red, so I gave her some lotion. We rubbed it right out.” Could we ride with you some morning? “Sure. You have to hold on tight, though. I go pretty fast.” We will.

Well, it worked. Think of all the attention they’re getting now! They were banking on females to get angry, and the females in the campaign? $$$$$. Hot girls may, in fact, be smarter than the rest of us.

P.S. I purposely didn’t link to it.

2 Comments

  1. Posted August 10, 2008 at 8:24 am | Permalink

    That was a nice take at the current advertisement trends …

  2. tjuh
    Posted August 20, 2008 at 9:47 am | Permalink

    niceeeeeeeee


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