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A.R.C. x Lacoste Collabo

Whoooooooooooaaaaaaaaaaaaaaaaaaaaaaa!!!

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[Pics taken from High Snobiety]

I don’t know how I feel about this. Everything on the shirt screams “ostentatious.” It was cool back in the day when Lacoste tried to bring back the large alligator. The first time I saw it was on Snoop Dogg in one of his music videos (which I can’t remember right now.) But the large alligator has run its course. The strength in a Lacoste polo is being able to convey class and style while still being subtle, unless you’re a douche who pops up his shirt collar. The ability of the small alligator to catch a person’s attention is built on Lacoste’s strong brand image. On the other hand, the large alligator begs people to look at it and the subtlety is no longer there. There’s also A.R.C. logos everywhere, not subtle at all. The shoes are ok. I’ve only been blown away once or twice by a Lacoste shoe, and it definitely wasn’t any of their sneakers. To Lacoste’s credit, fashion cannot stay stagnant and this is a new direction for them. It would help to broaden their customer base and my initial reaction was “Whoooooooooooaaaaaaaaaaaaaaaaaaaaaaa!!!” In A.R.C.’s defense, they claim

We stayed in line with our shop’s colour theme of black, red and purple and decided to increase the scale of the crocodile logo to a truly utilitarian size. The concept being if these shirts were worn on the field, all the graphic elements would serve their purpose of conveying information from a distance.’

[taken from High Snobiety]

The only thing is…if these shirts are limited edition, they will NEVER be worn on the field. They will be worn during special events where it can be seen. And the information being conveyed is, “I’m desperate for your attention.”

Does anyone remember the Snoop Dogg video that I’m talking about?

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