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Review of Burberry Prorsum Men SS09

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[Photo taken by Marcio Madeira for GQ]

Although Christoper Bailey has usually hit it dead on in the past, I think this year’s spring/summer collection for Burberry unfortunately missed the mark. The colors he used were drab to say the least and show no signs of spring or summer in any of the combinations. It was just boring. Bailey went for a more casual crumpled look on his pieces and yet he also decided to use multiple layers, very confusing if you’re trying to prove that it’s spring/summer. And there were a couple of suspect items that I knock continually. One of which is the O-Neck.

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[Photo by Marcio Madeira for GQ]

You know how there are must-have items in a man’s wardrobe, like a white oxford shirt, a pair of chucks, or a dark pair of jeans? The O-Neck has got to be the opposite of a necessary fashion staple. Seriously, why would men ever have to wear an O-Neck? To show off non-existent man-cleavage? A V-Neck serves the same purpose of letting in some wind, without having the vestige of a huge smiley face shape across your chest. This thing has buttons on it. Why would you need to unbutton a shirt with wide-ass neckline?

Another miss was the no-shirt look.

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I’m sure it was intentional but it brought attention in the wrong way. What do I think of a man who wears a sweater without a shirt underneath? I think the man forgot to put on his shirt.

Lastly, the bucket hats do not work. It’s not the late 90s anymore and these models did not look like they were about to breakdance.

To Burberry’s credit, the clothing did look comfortable and luxurious. But that might have not be enough for the collections aesthetics.



  1. Posted June 23, 2008 at 3:12 pm | Permalink

    Perhaps it’s the lighting in the photographs, but it looks like all the shirts have been stretched out in the front, thus giving it an extremely saggy appearance. And the O-Neck, wow. More like O-No.

  2. casanovaruffin
    Posted June 23, 2008 at 5:00 pm | Permalink

    O-no indeed. Yeah all the shirts are saggy like that. I guess they were going for comfort but it’s not a good look. Safe to say that no one will be giving O-faces in them outfits.

  3. Nam
    Posted June 23, 2008 at 6:50 pm | Permalink

    Its interesting to see the lack of bright colors lacking in a summer line. Summer is really about bright colors and a sense of fun, risk, and renewal. When I looked at these pictures, it looked like a fall line, with trench coats and a sense of formality. And for me, regardless of the season, I like to see the bold Burberry plaid print.

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