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Lacoste Does it Live

Lacoste has now gone “3D” with its interactive windows in the Notos Galleries Department Store in Athens. It reminds me of the Abercrombie and Fitch greeter at The Grove in Southern California. As people entered the store, a topless male model would greet everyone with their bulging pecks and their washboard abs. The premise was laughable and made me feel inadequate at the same time. The Lacoste display features tennis on the Nintendo Wii and a rotating platform of models posing for passersby. Of course, our favorites of the display are: the models acting like they’re teaching each other tennis with wooden rackets, the man doing the inexplicable headstand at the 1:09 mark, and the fog machine. It looks like the models are slowly being attacked with tear gas.

I’m going to work on my sit-ups now.

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