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Hug Me in Rugby

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I saw a woman walking down the street with a Rugby bag and I immediately got jealous.

I currently cannot wait for Rugby’s new online store to open. There is so much promise to it. Slimmed-down classics for a lower price tag? How can anyone say no? I know what you’re thinking. H&M already does that. True, but H&M does not have the Ralph Lauren brand backing them and that makes all the difference. Plus, isn’t everyone tired of H&M? I am. How many times have you been to a party and asked someone, “Where’d you get that shirt/jacket/protective cup?” And the answer is, “H&M.” Granted, the clothes must be of exceptional design if people keep shopping there, even for the boring stuff. However, it takes away all the creativity from the buyer. Instead of shopping around and trying to score some rare finds, H&M abusers will cop the first thing they see on a mannequin. It also takes away from a potentially interesting story of how you purchased an exquisite item of clothing.

Anways, back to Rugby. With college students in mind, it is nice to see Ralphie not resting on its laurels and catering to an almost forgotten demographic. Of course, any college student can just wear a good polo and feel good about himself/herself. But an unsure coed looking to make a statement might be looking for that extra “umph” and still be within their budget. It’s about time. In terms of fashion, college students have been getting lazy. Jeans, flip-flops, and sweats! I know it’s liberating, but at the same time, I wish SOMEONE out there was trying. I’ve seen a couple. There’s some unspoken rule about not dressing up from Monday-Thursday afternoon.

Rugby online store opens Aug. 12.

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2 Comments

  1. Posted August 6, 2008 at 8:49 pm | Permalink

    love this post! As much as I love H&M, everyone gets everything from there. There’s a bracelet that I’ve seen every woman in NY with for 2 wks now. Finally asked someone where it’s from–H&M! Of course. hahah Why did I ever wonder?
    xo,
    S.

  2. alexanderworthington
    Posted August 7, 2008 at 12:13 am | Permalink

    I never could help but wonder what Ralph Lauren was thinking by not pushing Rugby more aggressively. Given the absolute proliferation of the A&F/AE/Hollister look (a look, I might add, that RL/Polo perfected long ago), it’s curious why they didn’t want a bigger piece of the pie that they baked.

    Maybe they didn’t want to get lumped in with those other, much much more awful brands. Maybe they’re re-thinking what the purpose of the brand is (it still looks very much like Polo). Maybe I’m being a hypocrite, lamenting when brands get huge and wondering why this one isn’t reaching out more. Dunno.

    In any case, as rarely as I delve into “that” look, I’ve always loved it. Can’t wait to see what’s in store. Literally.


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