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My name is William Rast


It is increasingly becoming a prerequisite of a successful fashion campaign to have an accompanying video. William Rast is no exception. Timberlake teams up with model Erin Wasson to present to us the life of William Rast. The movie is split into nine parts with three of the parts already released. While I really wanna knock ’em for egregiously attempting a Southern trailer trash accent, the Rast line offers a sort of redemption for rednecks. While the discerning eye sees a former-cornrowed pop superstar incongruously wearing urban wear with leather jackets and military boots in the country backside, the more impressionable see an unprecedented move fashion forward in the town of Hicksville. The non-coastal regions do not have to dress like Larry the Cable Guy or even Jeff Foxworthy. I think that’s what Justin Timberlake is going for with his new William Rast campaign. See the video after the jump.

[First seen at Kempt]



  1. Posted August 30, 2008 at 8:17 am | Permalink

    dope! can’t wait til the rest of the video series is available…

  2. Posted September 3, 2008 at 4:46 pm | Permalink

    Honestly, I wasn’t sure what to expect before watching them for the first time. With that said–I DO LOVE IT and can’t wait to see the rest of them now. The characters remind me a little bit of Wild at Heart

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