Nike loves $nowboarding

Omni-sport megacorporation and marketing juggernaut Nike have officially decided to try and make a shitload more money by expanding their foray into the “action sports” market by launching Nike Snowboarding. Nike’s initial snow boot offering, the Zoom Force 1, draw a lot of obvious design influences from the Air Force 1. However you may feel […]

Bobby Hundreds is shameless.

…with that cross-branding promotion, I mean. And he’s also really funny. I’m dreaming of fresh pow night and day, and it figures that the stars and moon would align for Bobby to drop sneak peeks of the new Hundreds x Forum collaboration in highly entertaining fashion. It reads way better if you peep it at […]