Nike loves $nowboarding

Omni-sport megacorporation and marketing juggernaut Nike have officially decided to try and make a shitload more money by expanding their foray into the “action sports” market by launching Nike Snowboarding. Nike’s initial snow boot offering, the Zoom Force 1, draw a lot of obvious design influences from the Air Force 1. However you may feel […]

Ready to Live.

Notorious trailer Fashion would be nowhere without influences – and I would be nowhere without mine. I didn’t listen to a whole lot of hip hop growing up, but when I did, you better believe I was probably jammin’ to something from Bad Boy. Watch that trailer and tell me that it doesn’t give you […]

Bobby Hundreds is shameless.

…with that cross-branding promotion, I mean. And he’s also really funny. I’m dreaming of fresh pow night and day, and it figures that the stars and moon would align for Bobby to drop sneak peeks of the new Hundreds x Forum collaboration in highly entertaining fashion. It reads way better if you peep it at […]

Sneakers that aren’t just sneakers.

Skim through enough fashion articles and sartorial suggestion pieces and you’ll notice that there is strong encouragement to pick pieces that are timeless, to select items that are not only versatile enough to mix well with different looks but are also unique enough to stand on their own if you so choose. Needless to say, […]

10.Deep pushes stamps. Kind of.

You might remember in my one of my earlier posts about how we’d be seeing even more plaid/flannel this season, along with an almost universal resurgence – nay, regurgitance – of M65-inspired jackets. Well 10.Deep dun went and did it. “Oh no they di’int!” Oh yes they did. Behold: Not just plaid. Not just M65. […]

Tobi Two Year Anniversary Party @ Mezzanine SF

I feel severely under-dressed.” The thought skittered through my brain as the Steel Crew rolled up to the queue that had formed outside of San Francisco’s Mezzanine. With street lamps glaring down and a warm red glow emanating from the neon signage, the rest of the crowd looked pretty damn fabulous. I guess that’s to […]

The Streets is Watching…Fall+Winter 2008 Looks

While all the hoopla is surrounding the tents popping up in NYC for Fashion Week, you’ll have noticed over the past few months that all the street brands have slowly, but surely, been rolling out lookbooks and sneak peeks for their Fall / Winter 2008 lines. We all know (and expect) the staples to be […]

Slamxhype.com gets major, adds more garbage to front page

I don’t want to really lob hate bombs at one of the best (content-wise) urban/street/stufftobuy/lifestyle online magazines out there, but it looks like Slamxhype decided to stick with this new format to better organize the scads of scenes and beats that they cover. Different tabs for different scenes, instead of the normal eye-melting aggregate. I […]

Cirque du Ess Eff – Brooklyn Circus opens in SF

the words: Alexander Worthington iii the snaps: Casanova Ruffin Brooklyn Circus, a new men’s and women’s clothing boutique, opened its doors last Saturday in San Francisco, setting up shop at 1521 Fillmore. The Steel Crew was greeted with ballpark peanuts, wafts of fresh (but long-gone) popcorn from the popcorn cart, and even fresher cuts from […]

“…and oh yeah, Yeezy!”. Nike Air Yeezy, that is.

[Photo courtesy of dailydrop.com] [Photo courtesy of onsmash.com] Snaps of Kanye West’s new signature sneak from Nike, the Air Yeezy, have been floating around the ‘net since May, and I’m still leaning on my fat, white, proverbial picket fence about them. The blurry picture up top is purported to be the “Olympics” colorway, while the […]